About our Team
Course Creator Russell Ruffin
Our Training is conducted by Russell Ruffin, an Emmy Award Winning Television news veteran and author. Russell's on camera news reports have appeared on NBC, Fox News Channel and network affiliates for more than 30 years. His assignments have taken him around the world from the former Soviet Union to White House.
As an author, his publications include: Media Matters, an examination of the best and worst media incidents, Media Survival, a textbook for Public Information Officers, and Body of Evidence, a study and analysis of body language. Russell has also authored the mystery, adventure novel, The Last Sound Bite, base on his career as a television news reporter.
Following the September 11th terrorist attacks on America, Russell produced a series of Homeland Security training programs for Law Enforcement Agencies. His programs aired on LETN (Law Enforcement Television Network) to assist officers in identifying and responding to terrorist threats. During the Columbine High School massacre, he produced an award winning documentary as well as coverage for America's Most Wanted.
He has conducted Media Relations Training for Law Enforcement and other Public Safety Agencies as well as for CEOs and Corporations.
Ruffin's career began in Nashville, Tennessee at WSMV TV, where he was an on-camera news anchor and reporter. He also worked as a news anchor and reporter for WMC TV in Memphis and for the NBC owned and operated station in Denver, KCNC TV.
Today his exclusive Media Relations and On-Camera training is certified for continuing Law Enforcement Education credit in every state where accreditation is provided.
Course Coordinator Penny Carter
Penny Carter is a veteran news producer and media relations trainer. She has field-produced for America’s Most Wanted, A&E Network, Law Enforcement TV and Fire and Emergency TV. After covering the Oklahoma City bombing, she served as the pool reporter during jury selection for the Oklahoma City Federal Building bombers.
Following the the Columbine High School shootings, she co-produced the first television documentary about the incident. The program: Columbine: Surviving the Trauma was created to assist First Responders and Victim Assistance Units in recognizing and surviving traumatic incidents. She has also earned the Telly Award for “Best Documentary”.
Penny has written and produced Police Officer Safety and Communications programs for the Law Enforcement Training Network and Fire and Emergency TV.