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Learn from Veteran Reporter Russell Ruffin with 15,000+ Satisfied Clients
Online On-Demand Media Training
Specialized PIO Training - Accessible Anytime, Anywhere
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Taught by Emmy-Winning Journalist Russsell Ruffin
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Used by Police, Fire, and Government Agencies Nationwide
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Proven Methods, Real Results
Watch This First - A Quick Welcome From Your Instructor
⬇️Scroll down to learn more or to enroll
What You'll Learn in This On-Demand PIO Training Course
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How to set the narrative for a news story
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How to avoid saying “No Comment”
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How to set up a news conference
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How to project the appropriate body language
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Real case studies from national incidents
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Legal and ethical guidelines every PIO should know
This course is perfect for:
Law Enforcement PIOs
Fire & EMS Spokespersons
Government Agencies
Community Affairs
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