In-Person On-Location Training
and now
On-Demand Online Classes!

Media Training Classes Anytime! Watch from your smartphone or computer when it's convenient for YOU!

Training Classes for the
Public Information Officer (PIO)

Empowering Tomorrow's Public Information Officers Today

A montage of the two instructors, Russell Ruffin and Penny Carter at the scene of breaking news events around the country. Russell Ruffin is pictured at the scene of the San Bernardino terrorist attack, the Ferguson, Missouri Protests as well as at the White House. Penny Carter is pictured at the scene of the San Bernardino terrorist attack as well as at one of the Ferguson, Missouri protests. The picture is formated as a jpeg.

Public Information Officer Training offers the most dynamic and forward-thinking education for people in the media and communication industry. Our team of instructors, Russell Ruffin and Penny Carter, are among the most experienced in the field, travelling to the scene of breaking news all across America to ensure our classes are updated weekly, offering the most relevant and up-to-date training program in the nation.

Instructor Penny Carter is pictured during one of her classes conducting an interview with Marshal McCain, Pesident of the Los Angeles Airport Police Assocation.

Our PIO class provides each student with individual On Camera Training Exercises. During the course, everyone is given the opportunity to go before our LIVE cameras for simulated Breaking News TV news interviews and new conferences.

This PIO Training Class Provides students with an unparalleled learning experience. Our Media Relations instructors are experienced and knowledgeable, and will ask each participant tough questions to challenge them and help them grow. After each session, participants are provided a helpful and friendly critique and a digital video of their performance, allowing them to review their progress and identify areas for improvement. This combination of challenging questions and feedback will help students hone their skills and reach their goals.

Upcoming Events

$295 for Our 2-Day Classes
To Register or Learn More
Click on any city below:

Oct. 24-25, 2024

San Diego. CA

Government Training Agency

6155 Cornerstone Court
San Diego, CA 92121

If you don't find the class or city your are looking for, or if you need help with registration, call us at 303-470-0716

Now Available
Online On-Demand Media Training Classes Anytime - $317.

Just like our In-Person On-Location classes, except you can start, stop, rewind, and rewatch at Your convenience.

Watch from your smartphone or computer

Click Here for More Details

or to Order

Police Public Information Officer Intructor Penny Carter is pictured while conducting an in-class interview with Marlshal McClain, the President of the Los Angeles Airport Police Association. The picture is a .png.

Public Information Officer Training has been providing specialized training for public information officers (PIOs) since 2004. Our classes are tailored to meet the needs of City, County, State, Federal and Tribal Law Enforcement Agencies. We offer comprehensive 16-hour training sessions that are certified for continuing education and Peace Officer Standards and Training (POST) credit.

Our classes are designed to help PIOs become more effective communicators in their law enforcement roles, ensuring that the public is accurately informed of pertinent information. Our experienced instructors have a combined total of more than 100 years in law enforcement, public information and media relations.

Explore our Free Resources

How to Use a FREE Teleprompter on Your Smartphone

It's easier than you think and won't cost you a dime. Download any Smartphone Teleprompter and get started.

How to Build and Use Your Own Audio Prompter for Perfect Eye Contact.

You probably have items lying around your house that you can use to build an audio prompter. All you need is an old cell phone and an earphone.

The Easiest Way to Avoid being Misquoted by the Media

If you have ever been Misquoted by the Media, it could be that the reporter didn't have a complete understanding of the information you were providing. Here's a way to keep that from happening. Always give the media a "Fact Sheet." You won't always have time to prepare a formal Press Release for every news event you are questioned about, so instead, create a Fact Sheet.

How to Create a Powerful Message that People Will Remember

What are some of the most powerful soundbites that you remember? Sometimes the simpler the message the more it resonates

In-Person On-Location Training and now On-Demand Online Classes!