Learn from Veteran Reporter Russell Ruffin with 15,000+ Satisfied Clients
Public Information Officer Training
Effective Police Media Relations is essential for protecting communities and earning public confidence. This exclusive Public Information Officer Training Class is conducted in 40 US cities a year. It was created by Emmy Award winning television reporters. They have covered America’s top news stories from mass shooting attacks to Defund Police protests.
Our two instructors, Russell Ruffin and Penny Carter, routinely travel to the scene of breaking news all across America. Classes are updated weekly, keeping our training program the most current and relevant in the nation.
During our PIO class, everyone is offered an opportunity to hold simulated televised news interviews and news conferences. Students are provided with basic information and suggested "Talking Points" about the event, before going on-camera. "
Our instructors ask tough questions. Afterwards, each participant is provided a helpful and friendly critique, plus a digital video of their performance.
Since 2004 we have conducted more than 700 PIO training classes for City, County, State, Federal and Tribal Law Enforcement Agencies. Our classes are certified for 16 hours (POST) Peace Officer Standards and Training, Continuing Education and equivalent accreditation programs.